Fashion,  Opinion

#IAmMe – Evans plus size clothing is live in South Africa!

It’s with great excitement that we can finally say – UK plus size clothing brand Evans is now live on Spree!

I have vicariously been a long-time fan of the brand, seeing some of my UK plus size blogger/activist sisters taking part in their #IamMe and #StyleHasNoSize campaigns. The brand has a brilliant reputation not only for high-quality, fashion forward clothing for plus sizes, but also for championing a movement for confidence in larger women, and for empowering all women to feel beautiful – the same values that are close to my heart.

So, when Spree approached me with the news that they were bringing the brand to our shores and that they wanted me to be involved with the launch campaign – well, you can imagine my excitement!

Last week the big day came and in a hustle of outfit changes and primping and prettying, we shot this fabulous campaign:

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I was joined by plus size bloggers Lala Tshabalala of Plus Size is Me and Candice Bresler of A Gorgeous Life, and we each got to run a competition on our blogs and bring along the winner for a ‘model for a day’ experience. I was totally thrilled when I drew Robyn van der Merwe’s (of Curious Robyn blog) in my competition. I have had the good fortune of meeting her at a number of blogger events previously and was thrilled to have the chance to spend the day with her.

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Besides being a delicious dollop of lovely, how GORGEOUS is this chick? When Lala arrived she joked that she knew Robyn was my competition right off the bat – I guess our mutual love of funky hair colours was a dead giveaway 🙂

Getting to meet Lala and Candice was one of the major highlights of the day for me – there’s something to powerful about this sisterhood fighting to find the beauty in themselves, and to inspire others to do the same.

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What I love about this campaign – like the #JetLoveYourself campaign that I was recently part of – is the ‘realness’ of it. I’m reluctant to say that the campaign used ‘real women’ – all women are real – yes, even the supermodels – but the fact is none of us are professional models, and that this campaign shows a diverse range of skin tones, body types, hair types etc. – and I find that beautiful. And incredibly important! I think if people start to see more people that they can identify with in the media portrayed as beautiful, they will find it easier to feel that way about themselves.

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And damn, do these gals look good, or what? 🙂

The campaign was shot by Ricardo Simal, and styled by Spree Fashion Director Chris Viljoen.

What do you think? Are you a fan of the campaign? Do you like the clothes?
Drop me a line below and share your thoughts 🙂

Meg

Take some body positivity, add some plus-size fashion and lifestyle, sprinkle with humour and quirk, top with pearls and you have mindthecurves.com.

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